Attention Restaurant Owners! Providing good service is no longer a luxury; it's a NECESSITY! If you are struggling with Front-of-House operations, there is an answer for you!
Have you invested in staff training yet still struggle to see tangible improvements in performance or guest satisfaction? Several underlying factors can contribute to these ongoing challenges, and we can help. Sign up now for early access to our consulting and training package and create the results you deserve! Limited Availability!
Enroll in the Service Elevation Program Today!
Restaurant Alignment
Regain purpose and passion for your vision for the restaurant. Build a mission and culture to support your vision and give your staff direction.
Boost Your Staff's Performance
Develop a powerhouse serving staff by enhancing your current system of service with advanced sales and hospitality concepts and strategies. Â
Increase Overall Profitability
Increase business with highly satisfied customers and 5-star reviews while improving staff retention and decreasing labor costs.
Breaking Free from Survival Mode
Many restaurant owners settle for average systems, training, and staff, and this acceptance has a direct impact on their business. The underlying cause is often a fear of incurring additional costs, which forces daily operations into a survival mode mindset. Operating in survival mode is not only frustrating and exhausting, but it also creates stress for both owners and staff. In such a state, the restaurant is perpetually vulnerable, with any unforeseen disaster potentially leading to closure.
When owners focus solely on short-term results and prioritize getting through each day, they find themselves struggling to stay afloat. This reactive approach makes it difficult to achieve sustainable growth and stability. What is needed is a fundamental change in front-of-house operations—one that shifts the focus from mere survival to long-term flourishing. By embracing this shift, owners can move beyond daily challenges and create a thriving, resilient restaurant environment.
The Restaurant Industry’s New Reality
The restaurant industry has undergone a significant transformation in recent years. What was once considered exceptional service is now the minimum expectation for guests. This shift is evident as the volume of customer complaints continues to rise, directly impacting the reputation of restaurants and their brands. Today’s diners are more discerning than ever before, seeking not only high-quality food but also personalized service experiences that consistently meet or exceed their expectations.
Adapting for Success
In this evolving landscape, restaurants must adapt to survive. Those willing to embrace change are the ones who thrive, while those who do not risk stagnation or even closure. To build and maintain a successful restaurant, it is essential to implement effective strategies, robust systems, and the right staffing solutions. However, these operational elements are only part of the equation.
The Six Advantages of a Thriving Restaurant in Today’s Market
1. Understanding the Guest Experience
Successful restaurants prioritize understanding the guest experience. By closely observing and analyzing customer interactions, preferences, and feedback, they are able to tailor their offerings and service to meet and exceed expectations. This focus ensures that every guest feels valued and has a memorable dining experience.
2. The Dedication to Customer Service
A thriving restaurant is marked by an unwavering dedication to customer service. Staff members go above and beyond to anticipate guests’ needs, resolve issues promptly, and create a welcoming atmosphere. This commitment builds customer loyalty and strengthens the restaurant’s reputation.
3. Advanced Recruiting and Hiring Techniques
Implementing advanced recruiting and hiring techniques allows restaurants to attract and retain top talent. By refining their hiring processes, they ensure that team members share the organization’s values and are equipped to deliver exceptional service. This results in a more cohesive and capable workforce.
4. Developed Training Systems
Comprehensive training systems are essential for maintaining high standards of service. Thriving restaurants invest in ongoing education and skill development for their staff, ensuring consistency in service delivery and adaptability to changing customer expectations.
5. Positive Team Culture
A positive team culture forms the backbone of a successful restaurant. When employees feel respected, supported, and motivated, they are more likely to work collaboratively and deliver exceptional service. This environment not only improves staff retention but also enhances the overall guest experience.
6. Strong Leadership
Strong leadership is critical for guiding a restaurant through industry challenges and driving continuous improvement. Effective leaders set clear expectations, provide direction, and inspire their teams to achieve excellence. Their influence ensures that the restaurant remains focused on its core values and long-term goals.
The Challenges of These Six Advantages
While these six advantages—dedication to customer service, advanced recruiting and hiring techniques, developed training systems, positive team culture, and strong leadership—are essential for a restaurant's success, the real challenge lies in aligning these strengths with your staff and executing them with excellence. Consistent and effective implementation requires ongoing effort, clear communication, and a commitment to upholding high standards across all areas of operation. Only by ensuring that every team member embraces these principles can a restaurant fully realize its benefits and maintain a competitive edge.
Introducing The Service Elevation Quick Start Program
The Service Elevation Quick Start program offers a thorough restructuring of your front-of-house operations, designed specifically to enhance productivity, boost performance, and increase profitability over three, five, or seven days. This in-person program is conducted on-site, where evaluations, realignment, and targeted training take place to ensure lasting improvements.Â
This program is designed to help you separate your restaurant from your competitors and distinguish your service and guests’ experience from the rest.Â
By focusing on elevating service standards and enhancing every aspect of the guest experience, the program provides your team with the tools and strategies necessary to stand out in a competitive market. Through targeted training and a commitment to operational excellence, your restaurant will be better positioned to create memorable experiences that foster guest loyalty and positive word-of-mouth.
Here's What You Will Receive in the Service Elevation Program When You Enroll Today!Â
Collaborative Meetings
Michael will conduct meetings with the restaurant owner, the management team, and all front-of-house staff, both individually and collectively. These sessions are designed to align everyone around a single mission: creating a thriving restaurant, while focusing on increased productivity, improved performance, and greater profitability.
Enhanced Service and Training Systems
Michael will implement his trademark server training system, designed to transform new hires into outstanding servers. This system is recognized for its effectiveness in helping staff quickly develop the skills needed to excel in their roles and consistently deliver high-quality service to guests. In addition to introducing this proven training method, Michael will refine the restaurant's existing service and training systems. The focus will be on maximizing efficiency and effectiveness across all stages of service. By streamlining processes and reinforcing best practices, the team will be better equipped to handle guest needs with professionalism and ease. The overarching goal of these enhancements is to cultivate an exceptional guest experience. With improved service systems in place, the restaurant will benefit from smoother workflows and increased productivity, resulting in a more enjoyable and memorable visit for every guest.
Improving Hiring Practices
Michael will introduce a filtered hiring process aimed at helping you attract top talent while avoiding unsuitable candidates. The goal is to seek candidates with more than just experience, but the right qualities. This streamlined approach enhances your hiring practices and contributes to reduced labor costs.
Manager Leadership Training
Management will receive targeted training focused on leadership and mentoring. The program emphasizes that managers should oversee systems, inventory, and numbers while leading and mentoring their teams. This training is designed to help management better understand team needs, meet those needs effectively, and hold team members accountable. Â
Culture and Team Building
A strong workplace culture is vital for building a reliable team and ensuring your restaurant’s long-term success. The program provides essential knowledge and actionable steps to create an environment where employees feel valued and motivated. Michael will work with owners and managers to design a culture suited to the restaurant’s needs, assess current staff for fit, and ensure everyone contributes positively. He will also help leadership identify and address individual and team needs, empowering them to foster growth, collaboration, and respect. Prioritizing culture leads to better staff retention and lower labor costs through less turnover and greater efficiency.
Staff Training
Under Michael’s guidance, the service team will receive practical, hands-on instruction in sales and hospitality, the guest experience, and team culture. The host team will be trained in the importance of hospitality and first impressions, ensuring guests are welcomed with warm receptions and thoughtful accommodations.Â
Elevating the Guest ExperienceÂ
A central component of the program is a strong commitment to elevating the guest experience within the restaurant. This is achieved through the implementation of Guest Experience Comprehension Training, which is specifically designed to provide the owner, management, and the entire team with a deeper understanding of the true nature of the guest experience. The training addresses this gap by guiding the owner to recognize what defines a guest experience and identifying areas where improvements can be made. By placing a high priority on the guest experience through this training program, your restaurant builds a foundation for exceptional service. This approach not only sets your establishment apart from competitors but also provides a distinct competitive advantage, ensuring guests receive memorable and positive experiences every time they visit.
  The Program Also Includes:
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Identifying Inconsistencies and Strengthening Operations: Michael will work alongside your team to pinpoint areas where recurring issues arise and identify aspects of service that lack consistency. By addressing these challenges directly, the program aims to reduce disruptions and promote reliable operations throughout your restaurant. Three primary areas will be targeted for improvement to minimize or eliminate inconsistencies, ultimately leading to a more robust and smoothly functioning service environment. Through focused attention on these key operational elements, your team will be better equipped to deliver consistent, high-quality service and maintain strong operational standards.Â
- Four Key Areas of Progress: Monthly planning plays a crucial role in achieving ongoing success for your restaurant. Michael’s approach centers on maintaining unwavering focus in four specific areas each month, ensuring your team consistently works toward improvement and growth. By prioritizing these areas, you can drive meaningful progress, address challenges proactively, and set clear objectives that foster sustained excellence in your operations. With deliberate attention to these four key aspects, your restaurant will be better positioned to adapt to changing circumstances, uphold high standards, and realize its full potential month after month.Â
- Ongoing Staff Training for Accurate and Effective Service: With the benefit of an extended program timeline, Michael will continue to provide comprehensive staff training and evaluation focused on ensuring both accuracy and consistent execution in all aspects of service. This ongoing approach allows for deeper skill development and offers staff the opportunity to reinforce best practices over time. By prioritizing accuracy and execution, the training lays a strong foundation for service excellence throughout the restaurant. These essential training efforts are designed not only to enhance immediate performance but also to produce lasting positive outcomes that will endure well beyond the completion of the program. Staff will be better equipped to deliver high standards of service, resulting in consistently positive guest experiences and supporting the long-term success of your restaurant.
- Tools for Continued Success: Upon completion of the program, Michael will ensure your restaurant is equipped with the necessary tools and strategies to maintain progress and continue improving beyond the initial engagement. Â
The Quick Start Program: An Intensive Five-Day Commitment
The Quick Start Program is designed as a concentrated five-day initiative that demands active participation and commitment from every individual involved.
This immersive experience focuses on driving meaningful progress within a short time frame, requiring dedication and effort from all members of your team. By investing in this program, both leadership and staff engage collaboratively to accelerate growth and achieve targeted outcomes for your restaurant.
Throughout the five days, participants are expected to contribute fully, embracing a hands-on approach to learning and improvement.
The program’s intensity ensures that everyone is challenged to step up, work together, and make the most of the opportunity. By committing to this process, your team can set the stage for lasting enhancements in productivity, performance, and profitability.Â
Michael is committed to advancing the standards and overall success of your restaurant. Through a combination of proven methods, thoughtful strategies, and reliable tools, Michael works to drive meaningful improvements that reflect the aspirations of the owner. These approaches have demonstrated their effectiveness in fostering positive changes, ensuring that the restaurant's goals and expectations are consistently met.Â
Scheduling the Service Elevation Quick Start Program
After you complete your purchase, Michael will personally reach out to you by phone within the first 24 hours. During this initial conversation, you and Michael will collaborate to identify the most suitable date and time for him to visit your restaurant and conduct the Service Elevation Quick Start Program.
This approach ensures that the scheduling process is both convenient and tailored to your specific needs, setting the stage for a productive and impactful experience.Â
Contact Information
If you have any questions regarding the Service Elevation Quick Start program or concerns about scheduling, feel free to email Michael at [email protected].
Ongoing Support
For continued development and support, it is highly recommended to join Michael’s Service Elevation Coaching program, which complements the Quick Start program and provides ongoing guidance.
The 5 Day On-Site Program Limited Availability!
$7997
What You Receive:
- Owner, Management, and Staff Meetings to Align the Restaurant's Team for Success (Priority #1)
- Increase Customer Retention with Higher Guest Satisfaction Through Hospitality Training
- Establish Management Leadership Training
- Develop a Culture that Increases Staff Retention and Lowers Labor Costs
- Build the Right Hiring Practice that Eliminates Poor Hires (Save on Labor Costs)
- Improve Training Systems in Front-of-House Operations for Greater Performance and Profitability
- Comprehend the Guest Experience and Improve Their Overall JourneyÂ
- Align Your Focus on 4 Key Areas of Monthly Planning to Elevate Your Restaurant's Success
- Eliminate Inconsistencies by Strengthening 3 Specific Areas of Operations
- Includes Travel and Expenses
Building a Strong Foundation for Restaurant Success!
Every restaurateur aspires to create a thriving business, but it is important to recognize that each restaurant owner brings a unique set of strengths and weaknesses to the table. These weaknesses can sometimes act as barriers, potentially limiting the overall success of your establishment. To overcome these obstacles, it is essential to ensure that the right leadership, staff, and operational systems are in place.
The Service Elevation Quick Start Program is designed to assist you in establishing a well-structured front-of-house operation. By implementing this program, you can lay the groundwork for a restaurant environment that supports long-term growth and prosperity.
Considering Expert Assistance for Your Restaurant
Hiring an expert to guide your restaurant toward greater success is an important decision that deserves careful thought and evaluation. Professional support can play a pivotal role in the growth and long-term success of your business, but it is essential to weigh your options to ensure the best fit for your specific needs and goals.
Coaching can be considered as a supplemental option to the Quick Start Program. Regular coaching sessions provide ongoing guidance, accountability, and support, helping you and your team maintain momentum and continue developing skills and processes beyond the initial training.
Choosing the right form of expert assistance depends on your restaurant’s goals, resources, and commitment to continuous improvement. Each option offers distinct advantages, and combining approaches may yield the most significant and lasting impact on your business.
Meet Your Specialist, Michael Laurie
Michael Laurie brings nearly 30 years of dedicated experience to the restaurant industry, making him a valuable asset to any service-focused organization. Throughout his lengthy career, Michael has demonstrated a strong passion for helping others achieve success in hospitality settings.Â
Michael brings extensive experience to the restaurant industry, having spent the majority of his career working in upscale, high-end, and fine dining establishments. This background has enabled him to develop a deep understanding of the standards required for exceptional service and hospitality. His work in these prestigious environments has helped him build a strong acumen in the field, positioning him as a leader in service excellence.
His expertise lies primarily in front-of-house operations, where he excels in leadership, team building, and fostering a positive workplace culture. Michael is known for his ability to create memorable experiences that drive high levels of guest satisfaction.
Michael's professional background includes a diverse range of roles, from serving guests to managing operations, as well as holding prestigious positions such as Maître D’ hotel and wine director. In addition, he has accumulated over a decade of experience as a corporate trainer, working with two different establishments to develop and mentor staff.
Imagine a restaurant that runs smoothly, with happy staff and satisfied customers.
Our Service Elevation Quick Start Program can help you achieve this dream scenario.
