The Corporate Nightmare!

The restaurant industry is often described as “cutthroat”—a highly competitive and unforgiving environment. Within this sector, corporate restaurants are often regarded as some of the most challenging workplaces for servers. These large chains operate in what is known as a “red ocean” industry, where the focus is on outperforming rivals, increasing market share, and maximizing profits for shareholders.

In pursuit of higher revenue, corporations often attempt to cut costs by minimizing hiring practices, offering limited training, and compromising food quality. Such strategies are intended to bolster the bottom line, but they often come at the expense of both employees and customers. The consequences have been severe: many major restaurant chains have been forced to close multiple locations across the country, resulting in thousands of dedicated servers and staff losing their jobs.

Furthermore, corporate management frequently regards servers as expendable, paying little attention to their well-being or professional development. This approach not only undermines morale but also contributes to high turnover and a diminished guest experience.

The Problems with Privately-owned Casual Restaurants

Privately-owned casual restaurants present a variety of challenges that can significantly impact the work environment, particularly for servers. One of the primary concerns is the presence of the owner, who often desires to micromanage every aspect of the restaurant. This level of oversight can restrict you from using your skills and judgment, leaving little room for personal initiative or professional growth.

In many cases, owners may cut corners on important health and sanitation practices, which not only compromises the safety and cleanliness of the restaurant but can also affect the overall guest experience. Additionally, some owners are known for questionable financial practices, which may have a direct impact on the tips and earnings you make.

The atmosphere in these establishments is frequently affected by an authoritarian approach from the owner or by the involvement of family members in the business. This can create a workplace where you feel the need to be overly cautious in your interactions, often feeling like you must "walk on eggshells" to avoid conflict or scrutiny.

Poor operational systems and mediocre training are other common issues in privately-owned casual restaurants. These shortcomings can hinder your ability to perform at your best, limiting your potential and affecting your job satisfaction. Ultimately, these challenges make it difficult for you to thrive and for the restaurant to achieve consistent, high-quality service.

The Customer is Always Right Mentality

In most casual restaurants, management tends to prioritize customers over staff, adhering to the philosophy that "the customer is always right." While experienced servers know that this belief is not always accurate, the reality is that establishments consistently favor the customer in disputes or challenging situations. The underlying reason for this approach is that servers are viewed as replaceable, while customers are considered the key to the restaurant's success and profits.

This customer-first attitude can make it extremely difficult for you to manage tables when confronted with rude or demanding guests. Even when you follow protocol and act professionally, you may still find yourself blamed for issues or complaints brought by customers. Many servers have faced disciplinary actions such as write-ups, suspensions, or even termination simply because a customer was dissatisfied, regardless of whether the server was at fault.

When managers are required to answer to owners or corporate leadership, they often choose to side with the customer to protect the restaurant's reputation and avoid conflict with higher-ups. As a result, it is usually you that bears the consequences, even in situations where you did nothing wrong. This reality underscores your vulnerability as a server in casual dining environments and the ongoing challenge of working under a system that rarely supports you in difficult situations.

It's Time to Escape the Casual Restaurant Grind!

Working in casual dining often means enduring a daily grind that leaves you feeling exhausted and undervalued. In these environments, basic service expectations and a lack of advancement make you easily replaceable. This is reflected by the fact that many chain restaurants do not require prior experience for server positions, emphasizing that their systems are structured to benefit the business rather than support your individual growth. Unfortunately, toxic work environments are all too common in the casual dining sector, where stress, frequent conflicts, and a lack of respect from management and coworkers can take an emotional toll on you.

The compensation in such casual restaurant settings typically provides just enough to meet basic needs but rarely allows you to truly excel financially or professionally. Many find themselves questioning why they should accept earning less than their potential warrants, especially when they are faced with the constant challenge of difficult guests and, too often, mediocre tips. This combination of demanding work and insufficient rewards can feel deeply unfair and demotivating for those striving to do their best.

You Deserve Better!

The reality is, you deserve more than what the typical casual dining environment offers. You hold yourself to high standards, and it is only fair to expect a workplace that supports and encourages your growth. You are entitled to an environment where your potential is recognized and nurtured, allowing you to thrive both personally and professionally.

Respect and dignity in the workplace are fundamental rights, not privileges. You should be valued for your hard work and dedication, and your contributions should be met with genuine appreciation. Most importantly, your efforts deserve to be rewarded with fair compensation—reflecting the true value you bring to your role. You are worthy of an environment that not only meets but elevates your expectations, helping you achieve the financial and professional success you strive for.

High-end Service is Where You Belong!

For servers who hold themselves to higher standards, high-end restaurants offer a much more rewarding environment compared to casual dining establishments. These venues set the bar higher not only in terms of expectations but also in the training and expertise required. Servers receive in-depth instruction, acquiring specialized knowledge about fine dining, which enables them to deliver an exceptional guest experience.

The products offered in upscale restaurants are of notably higher quality, which directly impacts check averages, often resulting in larger bills and, consequently, greater tip potential for servers. The clientele attracted to these establishments is typically distinct from that found in casual settings; they tend to value and respect the service provided, and are willing to spend more, creating significant earning opportunities.

In addition to financial benefits, high-end restaurants present unique career advancement pathways. Servers may have opportunities to move into specialized roles such as sommelier or banquet manager. Furthermore, many upscale venues feature private dining rooms, allowing servers to cater to VIP guests and further refine their skill set while serving exclusive tables. This environment not only supports professional growth but also recognizes and rewards the dedication and expertise of its staff.

Guests Seek the Experience

There is a significant distinction between the experiences offered by casual restaurants and high-end establishments. Most casual restaurants tend to deliver a basic, average experience across the board—whether it’s the ambience, the food, or the service. The primary objective in these settings is often to maximize profits by turning tables quickly, resulting in a fast-paced environment where guests are moved along with little attention to the overall experience.

This rapid turnover approach can make guests feel rushed, almost as if they are being shuffled through without much consideration for their individual needs or enjoyment. As a result, the experience in casual restaurants is typically utilitarian, lacking the attention to detail and personal touch that can make dining memorable.

In stark contrast, high-end restaurants are dedicated to creating an exceptional experience for every guest. Every aspect is carefully considered and meticulously executed: from the selection of quality ingredients and the artful presentation of dishes, to the attentive service and genuine hospitality provided by the staff. The ambience in these establishments is luxurious and inviting, setting the stage for a truly remarkable dining occasion.

High-end restaurants thrive on delivering the best possible experience, ensuring that each guest feels valued and cared for. The difference between the two types of establishments is clear and unmistakable—the experience in a high-end restaurant stands out as a night-and-day contrast to that of a casual venue.

High Ticket Items Create Higher Check Averages

One of the defining features of high-end restaurants is their offering of high-priced menu items, which sets them apart from casual dining establishments. The potential to earn significant income from a single table is a direct result of these premium selections. High-ticket options are found throughout the restaurant, including the food menu, the bar, and especially the wine list. For example, there are occasions when servers sell dishes like a $150 6-ounce Kobe filet mignon, a $550 pour of cognac, or even a $1,500 bottle of wine, with some wines priced even higher. While these items may not sell every night, just one table ordering such selections can make a considerable difference in a server’s earnings, highlighting the financial advantages of working in an upscale dining environment.

Different Clientele in High-end Restaurants

High-end restaurants attract a distinctly different clientele compared to casual dining establishments. While customers at casual restaurants often look for bargains, discounts, and special deals, those who frequent upscale venues prioritize quality and a memorable experience. This high-end clientele typically has higher disposable income and willingly spends it to enjoy the elevated atmosphere and service that these restaurants offer.

Expectations among high-end guests are notably higher; they demand superior standards from the restaurant in terms of both offerings and service. This elevated level of expectation drives high-end restaurants to maintain rigorous standards across their operations, products, and staff. As a result, these environments present servers, like you, with valuable opportunities to earn substantial income, reflecting the premium nature of the clientele and the overall dining experience.

High-Roller Tables!

Servers working in high-end restaurants are often presented with the opportunity to serve “high-roller” tables—guests who spend substantial amounts of money during their visit. These tables can be reserved by well-known VIPs or by guests whose spending habits are unknown until the night unfolds. Regardless of prior knowledge about the guests, serving a high-roller table can significantly impact a server’s evening, sometimes turning it into an exceptionally successful shift.

High-rollers are distinguished by their willingness to spend generously, particularly on wine and premium liquor. The bulk of the check for these tables often comes from these high-value orders. For servers, attending to a high-roller table means handling expensive selections and providing attentive service, as these guests contribute notably to the restaurant’s revenue and the server’s earnings.

Yes, You Can!

Yes, you can! Anyone has the potential to advance and serve in high-end restaurants with the right guidance and support. This community is designed to give you the specialized training and clear direction needed to successfully transition from working in casual dining to thriving in high-end establishments.

High-end restaurants come in many forms, from contemporary or upscale venues to semi-formal and formal settings. Each restaurant has its own unique atmosphere, standards, and expectations, catering to a variety of server personalities and styles.

For example, I once worked at an upscale modern steakhouse where the uniform consisted simply of a dress shirt and slacks—no apron, tie, or nametag. The relaxed style of the uniform sometimes left guests unsure if I was a staff member, highlighting how different high-end environments can be from the traditional settings you may be used to.

Within this community, you will learn about the wide variety of high-end restaurants and find the environment that suits you best. This discovery process, along with ongoing support and training, will help you make a successful transition and grow in your career.

A One-of-a-Kind Community to Advance Your Skills!

Are you ready to elevate your skills and thrive in the High-end sector of the service industry? This unique, in-depth community is designed to guide you through every step necessary to make the successful transition from casual service to high-end expertise. Whether you are just starting your journey into the High-end sector or are looking to refine your skills and move from novice to expert, this community provides the tools and confidence you need to excel and succeed at the next level. 

Community Mission

The purpose of this community is to help you become a top server in any restaurant you work, land the job you desire, and make the most money possible. This is done by helping you develop the skills, knowledge, and strategies needed to succeed at the next level. Your community leader, Michael, is dedicated to your professional development and is driven to give you the most value possible. The community gives you access to a mentor that Michael never had when he made the transition from casual to high-end, and that transition was rough! 

This community is filled with resources that solely focuses on your success within the industry, giving you insights that cannot be found anywhere else. 

You Can Position Yourself to Make More Money Working at Highly Acclaimed Restaurants!

Highly acclaimed restaurants consistently attract a large volume of business and are often considered premier destinations within the industry. Their popularity ensures a steady stream of guests, especially during peak seasons, making them ideal venues for servers seeking high exposure and engagement.

These establishments are distinguished by their ability to earn top awards, which further enhances their reputation and draws additional attention from both the public and industry peers. The recognition they receive is a testament to their excellence and helps reinforce their status as must-visit locations.

Patrons can expect exceptional service, outstanding food, and an inviting ambiance in these restaurants. The combination of these elements creates a memorable dining experience, making highly acclaimed restaurants desirable choices for those aiming to elevate their professional journey in the high-end service sector.

You Can Pursue Opportunities to Work with Award-Winning Chefs!

Gaining the chance to work alongside an award-winning chef places you in a restaurant that consistently commands attention within the industry. These esteemed establishments are celebrated for their exceptional cuisine, where every dish is not only delicious but also presented with remarkable artistry.

Restaurants often achieve high ratings and prestigious accolades—such as the AAA Five Diamond Award and Michelin Stars—thanks to the expertise and reputation of their chefs. These distinctions signify a commitment to culinary excellence and contribute significantly to a restaurant’s elevated status.

While dining at these renowned venues typically comes with a higher price point, resulting in impressive check averages, the overall experience justifies the investment. Entry into such sought-after restaurants may be more challenging due to their popularity and exclusivity, but the anticipation and wait are well-rewarded by the outstanding dining experience they provide.

You Can Increase Your Check Averages by Working for Restaurants with Extensive Wine Lists! $$$

Restaurants that employ a sommelier typically offer an extensive and diverse wine list, curated to provide guests with a broad selection of options. The presence of a trained wine expert ensures that patrons receive knowledgeable guidance in selecting the perfect bottle to complement their meal, enhancing the overall dining experience.

These establishments are attractive for servers because they present valuable opportunities to increase check averages. The ability to upsell premium wines can significantly contribute to the restaurant’s revenue and to the earning potential of those working in such an environment.

Furthermore, the depth and pricing of the wine list offer insight into the type of clientele the restaurant attracts. Generally, a more expensive wine list suggests that the guests are likely to have higher discretionary income, making these venues desirable workplaces for those seeking to engage with an upscale customer base.

My Personal Experience: The Turning Point in My Service Career

During my time working at The Cheesecake Factory in Miami, I became skilled at handling high volumes and prided myself on being a strong, efficient server who could move quickly and manage many tables. Despite these strengths, I consistently noticed that my tips averaged below those of other servers. This ongoing frustration led me to reevaluate my situation, and I ultimately decided to make a change in my career.

After five years, I decided to transition into the high-end sector of the restaurant industry. I found a job as a server in a high-end New York steakhouse, opening in a location near my residence at that time. I was very excited, and I was anxious to get started. However, things didn't go as planned. I had no formal experience in a high-end restaurant, and it showed. Even though I went through the training, I had trouble adapting to this new environment. And after two and a half years working for this steakhouse, I quit. 

This is when everything changed. Shortly after, I was contacted by a friend who was working in a fine dining restaurant owned by a celebrity chef. He asked if I wanted a job at this restaurant. I took the offer, and I never looked back! 

It was at this restaurant that I learned how to execute in this kind of environment, and I became very successful. It was here that I made my first $3000 tip! This was possible because I learned from some of the best in the industry, from servers, managers, and sommeliers alike. The transformation was complete, and my career was never the same again. 

The same can happen to you!

The adjacent picture is of me in 2010 when I was employed at this celebrity-owned fine dining restaurant on Miami Beach. 

Who Is This Community For?

This online community is tailored for servers from all backgrounds who are driven to excel and advance in the high-end sector of the hospitality industry. It is specifically designed for individuals who are motivated to learn, grow, and make the most of the opportunities available in upscale dining environments.

Members of this community benefit from an environment that supports skill development and professional progression. The platform provides valuable resources and a supportive atmosphere, empowering servers to refine their service techniques and increase their earning potential as they move forward in their careers.

Whether you are committed to a long-term career in hospitality or working in the industry for a shorter period, you will find valuable resources and support here. The platform offers flexibility as well—if your circumstances change or you decide to move on, you can cancel your membership at any time.

Meet Your Community Leader, Michael Laurie.

 Michael Laurie brings nearly 30 years of experience to the restaurant industry, with 24 of those years as a dedicated server. Throughout his career, he has worked in a variety of establishments, ranging from casual full-service restaurants to fine dining venues. Notably, Michael has spent 17 years in high-end restaurants, perfecting his craft and deepening his understanding of exceptional service. Michael has also taken on several important leadership roles within the hospitality industry. These roles include experience as a corporate trainer, Maître D’ hotel, floor manager, and wine director.

Michael is now sharing his expertise with those in the community to help mentor dedicated servers to reach Next Level opportunities.

High-end Restaurants Require Higher Skills!

To successfully transition into high-end restaurant service, it is essential to possess the appropriate knowledge and advanced skills required by this sector. The Next Level Server community is designed to support your development through a variety of resources and approaches. These include training videos, live coaching sessions, group challenges, collaborative opportunities with other members, and more.

The structure of the training allows you to learn at your own pace, ensuring that no time constraints are placed on your professional growth. Consistent preparation is fundamental to achieving success in the high-end industry. Through the resources and support provided by the Next Level Server community, you will have the opportunity to steadily build your confidence and develop the expertise needed to make a seamless transition into high-end service.

Understanding the High-end Restaurant Landscape

In the Next Level Server community, we are dedicated to enhancing understanding of the diverse range of restaurants within the high-end sector. Our focus is to help you develop a clear perspective on the various types of establishments that make up this segment of the hospitality industry.

We will provide guidance on which high-end restaurants are most suitable for launching your career. By clarifying the distinguishing features of each restaurant category, you will be better equipped to make informed decisions and gain a competitive edge as you pursue opportunities in this field.

Additionally, we will outline what you can expect during interviews and throughout the hiring process. Our aim is to prepare you with the knowledge needed to approach these important steps with confidence and clarity.

The World of Wine

Wine plays a significant role in the Next Level Server community. Whether you are new to the industry or have prior experience, understanding wine is essential, especially if you plan to work in upscale dining environments. Many high-end restaurants require their staff to have a solid foundation in wine knowledge, as it is often a central aspect of the dining experience.

Our community is dedicated to helping you build your understanding of wine, no matter your starting point. You do not need to become a sommelier, but acquiring practical wine knowledge is a must. We will provide guidance and resources to ensure you gain the expertise required to succeed in the industry.

Wine can significantly impact your sales and the overall check average at your tables. For example, in a previous position at a steakhouse, there was an occasion when a $15,000 bottle of wine was sold during Super Bowl weekend in Tampa. While such extraordinary sales are rare, they illustrate the potential value that wine can bring to both the restaurant and its staff.

Live Coaching with Michael Laurie

As a valued member of the community, you will have the opportunity to participate in live coaching sessions with Michael Laurie. These sessions are designed to address a broad range of topics essential to restaurant servers, focusing on advanced service techniques, innovative concepts, and effective strategies to elevate your skills. 

All coaching sessions will be delivered through live online Meetups, fostering interactive learning and providing you with direct access to Michael’s expertise and guidance. This format supports engagement, personalized feedback, and the opportunity to address your individual questions in real time. All live coaching sessions will be recorded and stored in your membership for further viewing. 

Bonus: Next Level Server Certification ($397 Value)

By joining the Next Level Server community today, you will gain access to a specialized high-end service certification program. This exclusive opportunity allows you to enroll in the certification course, designed to demonstrate your expertise and knowledge in the high-end sector of the restaurant industry.

Upon successful completion of the course, you will receive an official certificate that validates your skills and experience. This certification can be a valuable asset in your job search, helping to enhance your qualifications and create a more level playing field when applying to high-end restaurants.

Important Disclaimer:

Restaurant Training Services LLC makes no guarantees regarding the hiring of any individual or the financial outcomes described on this landing page or in the Next Level Server program. The financial results and figures referenced here reflect personal experiences and, in some instances, those of previous or current clients. It is important to note that these outcomes are not typical, and Restaurant Training Services LLC does not suggest that anyone will achieve similar results.

All references to earnings and financial achievements are provided solely as examples. Individual results will vary, influenced by factors such as personal background, level of experience, and work ethic. If you are not prepared to acknowledge these facts and accept the associated risks, you should not purchase the Next Level Server community.